When people launch a new e-commerce brand, they are always confused about how to communicate with their customers. Will they like my brand or not? You try to advertise on Facebook, Google, and another advertising channels. People visit your e-commerce store but do not buy any products from your store. But I promise today that I will show you how to advertise your new e-commerce brand so they remember you.
Create Awareness
First, you have to create awareness of your brand because when people suddenly see a new brand, some questions arise in your customers’ minds. Will this brand be trustworthy? They are good for me.
When you create your brand message, you have to provide these questions’ and answers first. When you solve this question first, your customer helps to take decisions fast.
How you can create awareness
- Write blog articles for your customer
- Create social media reels, post engaging content
- Run brand awareness Facebook ads campaign.
Select the Right Target Audience
If people are not interested in your product, they do not buy it. First, you have to separate your target audience. When I ran my first ads on Facebook, I targeted the wrong audience, and I wasted a lot of money. Don’t do this thing.
Target your audience by accounting for age, location, interest, and behavior because your main goal is to reach your target audience. This can change your game.
Good message creative
When you see something attractive, this thing grabs your attention. I’m right? So you have to create a good creative for your customer that grabs your customer’s attention. Because in the world, a lot of people run Facebook ads for sale. Your creativity should be something different, which is important.
