Are you sending a lot of traffic to your landing page using Google Ads and Facebook ads, but you are not generating leads? I know paid ads in digital marketing are very expensive, but why are you not getting leads? The reason is landing page optimization. Today, you will learn how to optimize your landing page to generate 30% more leads.
What is lead generating on landing page
If your user comes to your landing page and takes action, they can click the button and submit the form. It means your landing page captures the lead that is lead-generating.
What makes a perfect landing page?
Compelling headline
Compelling and attention-grabbing headlines, most important thing on a landing page because every visitor first reads your heading.
See some examples of how this company uses attention-grabbing headlines to attract your visitors.
Unbounce
If you headline this landing page headline, you see this grab your attention immediately.
Mail Chimp
Mail chimp directly uses Revenue words that grab more attention of your visitors.
Clear and Simple Copy
Write clear and simple copy on your landing page always one thing you should write on your landing page benefits of your product and services, not show features and touch your visitor’s pain point.
Effective Call to Action
Write an effective call to action on your landing page because when visitors come to your landing page and they want your product and services so where they find your buy button.
High-Quality Visuals
Use high-quality images and infographics on your landing page so that they experience better visualization.
Social Proof
Add social proofs on your landing page button section social proof could be testimonials, reviews, or your achievements creating trust in your visitor.
Lead Capture Form
You must add a lead capture form on your landing page. If needed when you add this you can capture information from your visitor, you can offer a free ebook for attention-grabbing you take an email and send an ebook to a visitor’s email.
What should a landing page include?
A/B Testing
You should try A/B testing on your landing page. A/B testing means you test different types of headlines, CTAs, and designs on your landing page and test which thing pro from best for your products and services.
Mobile Optimization
80% of visitors come from mobile phones because at least every person has an Android mobile phone. It means your landing page shows well on a mobile screen. Your headling CTA and images show clearly on your mobile phone.
Fast Loading Speed
Your landing page loading speed should be fast because 90% of landing page visitors do not wait 2 seconds if your website is not open.
Minimal Distractions
You should add minimal distraction on your landing page using which color that does not create pain in the visitor’s eye.
Tools and Resources to Build Your Landing Page
Drag And Drop Tools
- WordPress
- Wix
- GetResponse
- Unbounce
If you beginner I will recommend you use WordPress because this is a very cheap and good method to create a landing page.
You can use Contact Form 7 to capture your lead if you using WordPress.