Do you want to learn how to improve your Google Ads campaign?
60% of marketers also struggle with low CTR and paying high CPC on Google Ads. If you don’t fix your Google Ads campaign, it will affect your ROI, revenue, and your business growth going down slow and steady manner.
In this article, you’ll learn how to improve your Google Ads campaign or achieve 20%-30% better Google Ads campaign results.
Are you ready for that? Let’s jump in below
Table of Contents
Weak Headline
Your weak headline can fall, and a good headline can raise your Google.
If you focus on this single element in your Google Ads, because when people see your Google Ads, their first focus is on your headline.
If your headline does not show attractiveness and does not identify the user’s problem in the headline, that means highly chance the user will not click on your ads.
I’ll provide your method below that helps to improve your Google Ads headline.
- Use relevant keywords: Include primary keywords in your Google Ads headline, which can encourage users to click on ads because users think that I wrote the same keyword in my Google search box. It will solve my problem.
- Use simple words: Make your headline easy to understand, use simple and common words, e.g., get, try, free. Wordstream shows easier words
- Address user pain points: try to directly address which problem your product and services solve.
- Include a clear CTA (Call To Action): Add a clear call to action in your headline, for example = Buy Now, Book today, Call now.
Use Write Keywords
Using the right keywords in your Google Ads is very important. Because if you target the wrong keywords, your Google Ads may show the wrong people.
That will affect your CPC (Cost Per Click) Google ads
What is the solution to this? Use keyword planner, which is a free tool provided by Google Ads, and if intended base keywords.
Ad Extensions
Google Ads provides your Ad extensions, you should not neglect this Ad extension.
For Example: Sitelinks, Location extension, Call extension, Review extension, and Social extension.
These extensions are providing you with more ad visibility and enhancing your ad engagements.
See example below:
A/B Testing
Test your Google Ads copy with different versions. These tests provide your understanding of which ads and effective combinations of copy perform better for your business.
When you understand that you can use that copy for further use.
Landing Page Optimization
Landing page optimization plays a major part in ensuring your landing page is easy to navigate and use properly, copywriting.
Mobile optimization in 2025 is important because 80% of users visit your landing page using mobile devices.
Therefore, your mobile user experience should be proper, and your landing page loading speed should be fast; this will reduce your Google Ads bounce rate.
Otherwise user leaves your landing page, which increases your bounce rate and increases your Google ads CPC.
Bidding Strategies
Experiment with different types of bidding strategies and identify which bidding strategy works for my Google Ads campaign.
For example type of bidding
- CPC: Cost Per Click means Google Ads charges per ad click.
- Target CPC: You can set how much you will pay Google per click. You can set it manually.
- Smart Bidding: Smart bidding using AI sets your bidding automatically, accounting for your goals.
Performance Monitoring and Analysis
Track these most important key metrics in your Google Ads campaign like CTR, conversion rate, cost per acquisition, and return on ad spend (ROAS).