How Can We Write Product Description Easy Ways

Are you searching? How can we write product descriptions in a better way that converts more of your customers?

When you sit on the chair to write a product description, I know your mind gets stuck.
I may be correct.

But don’t worry, when you use the method below, your mind will convert from a stuck to an active state, and you can write your description in a good manner.

Today, in this post, I will show you how we can write a product description for your website with a simple method.

Bonus: I will share with you product description writing examples.

Why is a product description so important?

You should understand that if your product description is good, it can improve your conversion, brand voice, and boost brand trust.

Here a eMarketer statistics that provide insight into what things US smartphone owners say what thing influence to buy the product.

Image source

You can see 82% of US smartphone owners say they influence product description which means your product description impacts your sales, brand trust.

Therefore, you should not miss this element.

How can we write a product description good manner?

Ask questions before writing the product description

Below questions you should ask yourself when you going to write your product description.

• What tone should I use here (e.g., Formal, casual)?
• What is my target audience?
• What do people expect from your product?
• Where will this product be used?
• What is my product description length?
• What main problem to solve with this product?
• What unique thing can I offer to my customer?

There are types of questions you have to ask yourself first, which is a very important step before writing a description.

Select your target audience

Understand your target audience, which is a very important part. If your description does not match your target audience, your effort will be almost useless.

For example, if your brand sells gaming headphones (that means your target audience will be gamers).
Its age group can be 15-35. You can check your previous customer data to identify your audience.

Focus on benefits and features

People always come to the store to buy benefits and features, not your product. This very important point for you, store it in your mind.

You can see yourself when you buy the product from an online store. You have always been buying benefits and features.

Therefore, your features of product features should always be written clearly and concisely, however, your benefits written creatively.

For example

See the above image, this headphone brand mentions all the benefits on the front with creativity.
You can align your product description benefits in bullet points, as this will be easy to read.

Your customer simply understands what the benefits are.

All important features are mentioned description below in bullet points. So that you can use this method for writing clear features and benefits.

Write with storytelling

Of course, customers will forget your benefits and features, but customers do not forget your product story.
That’s also true.

Not only that, did you know Walmart’s platform sells 80% of products using storytelling, so you should create stories around your products and write in description.

Also on Walmart product pages lot of sellers write stories around the product, as a result increasing a lot of sales.

Because storytelling connects with your customer’s emotions and builds trust.

Make it easy to read

If your website visitors find it easy to understand your product description, it means your description is useless, and people never buy from your website.

Therefore, you should use easy, simple words in your description that people can read easily and understand.

So use commonly use words
For example: easy words, strong, full, good, bad,
Hard words: effortless, resilient, abundant, commendable, inferior. Avoid these words.

Use simple words

Optimise with keywords for SEO

It is important to know, optimise your product description around your main keyword.

Image source

Because of that, when people search for your keyword on a search engine. So your website increases the chance of showing your website at the top rank.

Finally, get more traffic on your website.

Use a photo and a video

Here is a fact: if you use photos and videos in your product description, you can describe your product more effectively.

Therefore, people will have more trust in your product/brand.

Here, you build an opportunity to describe your product deeply. If your brand is a makeup brand, that means you can show a makeup short tutorial in your product description.

So will enhance your product description.

Add social proof

Customer reviews, photos from the buyer, testimonials, and star ratings are all social proof.

Image source

Let me tell you something: if you add this social proof to your product description, this will increase your brand authority.

People will place more trust in you and your brand

Make Description Scannable

However, your website visitors do not read your product description A-Z word by word; they will scan your description with a Z pattern.

Image source

• Use bullet points
• Use short sentences
• Use icons
• Small paragraphs
• highlight key use bold
• Use easy English

Common mistake when writing a product description

Keyword stuffing in the description

Some people think that if I do keyword stuffing in my product description so my product page will rank as the top result, but that’s not true; rather than your ranking will be low.

Therefore, you should use only 1% to 2% keyword density in your product page description.

Because that will look good and readable, and your ranking will automatically improve.

Duplicate content

You should not use duplicate content in your product description because that will confuse search engines, which content version most relevant to the user.

So, this will be the main cause of ranking as a result of your page not being indexed in the search engine.

Remove duplicate content from your website that will better for your website.

Do not use AI content

In the world, all people say to use AI in their work, that’s true, but use it effectively.

You can’t write a random prompt on ChatGPT and copy and paste it on your product description; that’s not good practice for you.

I will show you my case study: recently, I wrote a product page description using ChatGPT. I was very happy with this AI doing my work so easily.

So I published my product page, but after a few days, my product is not showing in Google and other search engines. I did a lot of research my doing that.

Finally, I found this problem solution because I have used AI content. Therefore, I have recommended that you do not use AI content directly.

You should use that for research and write a description with your hand.

Do not do mobile optimization

Mobile optimization is very important in 2025 because 80% of users on your website use mobile devices.

Your website must be responsive and show a proper layout on every mobile device.

Mention proper details

Mention proper details in your product description in simple words.

Use a proper list, bold words, a headline, and images on your product page description.

How to write a product description example

#1: Example Handmade Bags

See the product page description main thing in this design Details section.

• Use a bullet point
• Simple words

This is the perfect example for your

Check this product page

FAQs About Writing Product Descriptions That Sell Online