10 Easy Ways to Start E-commerce Marketing Today

You might have bought a lot of products from Amazon. This kind of online website is called an e-commerce store. When you search for “Buy shoes” on Google, you will see many results on Google or maybe any other search engine, and Amazon might be one of those results. This means that Amazon is showing you shoes because you are searching for them and are thinking of buying them. If I tell you a simple sentence about e-commerce marketing, if you show your e-commerce product at the right place, at the right time, or to the right customer then it is e-commerce marketing. Next, we will discuss how you can apply marketing to your e-commerce store.

For example, some days ago, I wanted “earphones,” something white. I typed into Google “buy white earphones” and suddenly showed the result. I ordered them from Amazon.
What do I want to show you? Again, if you show your e-commerce product at the right place, right time, and to the right customer, this is game-changing marketing.

Benefits of E-commerce marketing

Attract more customer

If you use e-commerce marketing you will attract more customers not in your local area but rather in your country, and overall world.
That means a lot of customers, lots of sales, and 10x more money you will earn.

24/7 store open

One thing that seems amazing is that you can sell your products anytime or any day, whether day or night, through e-commerce marketing.

Grab user data

If you use the Google Analytics tool, you will see how many visitors come to an e-commerce store product page and which products people see often. You can improve your product using this data.

Retarget you, customer,

You can create an audience that visits your website. And you can retarget your audience through email or sms.

If you read the article till here, you have understood the basics of e-commerce marketing further we will see types of e-commerce marketing, platforms, or processes of marketing.

Type of E-commerce marketing

Social Media Marketing

We have a lot of social media channels available in the world, and some channels used by almost all people as Instagram, Facebook, and YouTube these are very popular social media channels. These types of social media provide you with marketing features you can upload videos of your product or images, reels, and audio types of content that help to show people your product.

Search Engine Marketing (PPC ads)

Google has provided you with a PPC Ads Option, which means that when people search for your product, your ads will show on Google on top. But this is not free, this is paid. But the question is how Google will charge. When people search on Google about your keyword and show your ads and users click on ads, Google will charge according to your keyword price. It can be $10 or $5 according to keywords.

Email Marketing

Email marketing, if I explain in one second “One one-time investment lifetime solution” that joke “haha” but this right joke let’s understand, email marketing works. If people visit your website and buy something, you can capture a customer email, right? Then you save your email address on your email marketing software, e.g. Omni Send, Mailchimp, or Convert kit this type of software. Then, after this, you can send your e-commerce offer as a lifetime 30% off coupon, buy one, get one free. This type of offer.

SEO (Search Engine Optimization)

SEO My favorite may have become your favorite way of marketing. SEO is a great way to e-commerce marketing first understand that if you optimize your website content according to search engine rules you can rank your website without paid Ads.

Influencer Marketing

Influencer marketing is a very effective marketing strategy, but how does it help in growing eCommerce? When you send your product to a popular influencer, he/she reviews and promotes your product.

Affiliate Marketing

If you make an affiliate program on your e-commerce store and a blogger or YouTuber promotes your product, you pay a commission to the person who joins your affiliate program.

E-commerce store creation platform

Shopify

Shopify provides you with some simple clicks store creation features. Shopify is very easy to use, and it provides you with a template that makes store creation faster.

WooCommerce (WordPress)

WooCommerce is a very popular e-commerce creation tool. This is a simple WordPress plugin. When you install this plugin on your WordPress. Your simple website converts into an e-commerce store. This is a free plugin.

Wix eCommerce

Wix eCommerce is a simple drag-and-drop tool that helps to create an e-commerce store. This provides users with a user-friendly design for your e-commerce store. If you are a beginner, I would suggest you use this tool.

BigCommerce

BigCommerce’s e-commerce tool creation tool works as a Shopify. This platform provides you with an SEO-friendly e-commerce store. And very beautiful design. When you create a store, you can install this design, and your store is ready to use.

E-commerce marketing process

Awareness

The first step should be to spread your product awareness. But how to create awareness?

1. Post reels/posts on social media that create your e-commerce awareness.
2. Run Google Ads PPC campaign and provide incredible offers using attractive headlines on ads.
3. Collaborate with influencers who are popular in your product niche.
4. Organize your product event and show customers which problem your product solves.
5. Write blogs and post on your e-commerce website to show how you can use our product. This type of content.
6. Create a YouTube video/ short. This time people are consuming more in a short more, you can make a 20 to 30-second video and explain your product.

Make Product Interest

You have to focus and gain interest in your customer’s mind related to the product.

1. You should send an email to the customer’s email address where you can share a case study about your product.
2. Show behind the scenes/process how you make your product. If your product is food type you can share the “When I make food, the kitchen is always clean” type according to your niche.
3. Show your e-commerce product benefits in emails. Which problem you can solve for your customer.

Build customer trust

What is the type of step you can take to build customer trust?

1. Add a product review on the product page, Your review should be a positive review with images, video, and text.
2. People think some questions which Wander all the time in the customers mind. You must add FAQs in your product pages which customers help to take decision fast.
3. You can compare your price with your competitor’s price shoe which values I provide this price.

Time to conversion

This time to decided to buy. Add a simple Add to Cart button or Buy Now. But your checkout process should be very simple. When your customer checks out on the button, it should show a popup, the customer will add their email, phone number, and address, and the customer order should be placed.

Your payment process should be very simple.

Retention

Send a thank-you email when a customer orders, for example, “Thank you for the order.” This type of email.

Email tracking information to customers. That builds customer trust. “Yes, my order has been dispatched; don’t tension” is the important thing.

Send engaging email

Send a feedback email to the customer and say if you share it with your friend, you will get a 30% discount on the next order this type of email.

Frequently Asked Questions