If your e-commerce offer is not good then people will not buy. You can test it. Most of the people say, “When they will run an offer on Amazon, I will buy that product but not now, for example, washing machine, TV, AC and other things.”
It means your offer should be for this type of people to take action immediately to buy the product.
But this time is your time, I will tell you 70 promotion ways you can add in your e-commerce website so that people take action to buy products.
Website & Store Ideas for Promotion
Add a pop-up for a discount.
Add a pop-up discount on your e-commerce store. One thing you can implement when people going to click close button so immediately to discount pop-up. Maybe people will buy your product when they see your discount.
Use countdown timers for sales
Use countdown timer for sales as a you can add limited time offer for your customer button I have show you which of type i have talking about.
Show “Only X items left” for urgency
Show “Only 2 items left”. This is an incredible offer. It creates curiosity in the mind of your website visitor. Then they think I should buy the product, otherwise, I will miss the chance to buy.
Give discount on first order
When new visitor came on your ecommerce website you can provide “First order discount” for example “20% Off On First Order”.
Show customer reviews
Reviews are the most important part. If you want to win your customers’ trust, you can apply this to yourself. When you buy from an e-commerce store, you check reviews first.
Offer free shipping
Free shipping is an incredible offer. This offer is used by almost every e-commerce store and generates a lot of revenue. You should not miss this offer.
Create product bundles
The product bundles offer is very good, you should have used this. For example, if you sell a book for $10, you can create 3 book bundles and sell them for only $25. When your customers see your offer, they will think I get a $5 discount. I’m buying this!
Show trust badges (SSL, secure checkout)
Show trust badges on the bottom of the Add To Cart Button That thing will increase trust in your brand.
Add live chat
This time, it is very important that you add live chat. Because when you add live chat option on your website. Your customer solves his query on the spot.
You can add WhatsApp chat support to your e-commerce website. One more thing you should add is an FAQ because people ask common.
Add “You may also like” products
“You may also like” can change the game. When people come to the checkout page, you can show products that customers mostly buy.
Because if you use this trick, there is an up to 80% chance to buy your product.
Email Marketing
Send welcome emails
Every person checks his email daily. You should not miss this opportunity. When a user visits your website after a long time, send him a welcome email.
Send abandoned cart emails
Something people do is add to cart but forget to buy. You can send abandoned cart emails to your customers. So that they remember your brand cart item.
Run flash sale emails
Send flash sale emails, for example: “7 days sales 30% off all product. “This type of offer to customers.
Share product tips
Send product using tips to customer email. As an if you’re selling any cosmetic products, you can send how-to-use-this type of email face wash for better clean your face this type of emails.
Offer birthday discounts
If you collect your customers’ date of birth, you can send birthday discounts, This is an incredible way to build your customers’ trust.
Send order update emails
When people buy your product, you will send the tracking status to the customer. Additionally, you can pitch your other product offers in the same email, which might encourage them to buy more.
Send new product launch email
If you launch a new product on your e-commerce store, then you can send a new product launch email and offer the first customer a 20% discount.
Share customer stories
Share your customer stories with other customers. As a result, when people see this type of email, they are more likely to build trust in your brand.
Offer referral rewards via email
People are always happy to say, “Today I bought that,” and they suggest other people buy it. However, if you provide a reward when customers prefer your product, this could be incredible.
Recommended Product Suggestions Emails
You can recommend products via email, based on customer needs.
Festive email campaigns
You can send festive email campaigns to customer email addresses. For example, if you are an Indian, send Diwali and Holi offers. If you are from another country, you can send New Year event offers.
Social Media Promotion
Products Reels
You can create product reels on social media to connect with your brand. In fact, this is a very effective way to engage with your audience.
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Funny memes with product
Create funny memes with your products. As a result, your meme will be trending, and therefore, it will rank higher with the right hashtags.
Influencer shoutouts
Make Instagram content for this type of people to automatically promote your Instagram account.
Giveaway contest
Organize a giveaway contest on social media. As a result, winners will get our product absolutely free! Moreover, this type of offer is very helpful in attracting more customers.
“This or That” poll
Add a “This or That” poll for your audience. As a result, it shows that you care about your customers’ choices and value their opinion.
Behind the scenes video
Show behind-the-scenes videos on social media. For example, share how you create products for customers and explain what type of problems you face in manufacturing.
Use trending sounds
To reach more users easily, you should use trending sounds and music in your social media reels. As a result, your content will get more views and engagement.
Q&A Live session
Organize a live Q&A session with your social media audience. As a result, helps to engage with you and your brand.
Add links to bio
Add your website links to your bio; thus, people can find your brand website on Instagram very simply.
Share unboxing experience
You can share the unboxing video experience with your social media audience, since people are always excited about product unboxing.
Use niche hashtags
Use specific hashtags on social media posts. For example, add hashtags like #yourbrand #interested because this helps rank your Instagram page as the place where people want to see your content.
